Why I didn’t shop #LilyforTarget

I absolutely love Target designer collabs – there are weeks and days when I live for them. I mark my calendar. I make lists. I countdown till the last minute. And this time was no different. Lily Pulitzer for Target has so many crave worthy items that I wanted for my new home. The accessories looked glam and chic – more importantly they were priced right. I was excited.

I made a list of my 12 Must Haves and posted it on the blog a little before midnight. In the past I know collections have started selling online a little past 1 AM and though some items may sell out, a lot of the stock is easily available till the next day and sometimes well within the next week.

At 1 AM EST I logged into my Target account and kept refreshing my window every 5 to 10 minutes or so. Nothing. The clock kept ticking. I dozed off on the couch. Woke up. Checked again…this went on till 2.30 AM…finally I gave up and crashed. Imagine my shock when I woke up at 7 AM to find that the Target website had crashed.  The android app wouldn’t work.  When I finally managed to log in on my phone everything was gone. Every single thing. I felt completely let down. I own at least once piece of every Target collection (since Calypso Bath – which incidentally remains one of my favorite collections).

I reached my store around 9.30 AM (opens late at 9 AM on Sunday) and it was all gone. Everything was picked over. I saw a few people walking away with at least 5 bags and multiple clothing items. There was no supervision or restriction on how many items one could buy. The collection had been displayed right in the front of the store. None of the accessories or home goods were left. Except for some of the clothing there was absolutely NOTHING left. I tried to take a few photos and was told by a surly and rude employee, “no photos are allowed”. Really?! The icing on the cake – I looked around and spied a couple of the totes behind the counter in the fitting room. When I asked, I was told they were ‘reserved’. By who? Is that even allowed? Are employees allowed to reserve designer collabs for themselves? Who bought it all within 30 minutes? Unfortunately there was no one to answer any questions.

In the past sometimes, Target restocks  certain items after mid-day for limited edition collections. I came back home and around 1 PM I checked to see if anything was available or back in the store. I really wanted the floor cushion and it showed ‘limited availability’. Since there’s only one store in my vicinity, I trudged back and every single item from the Lily Collection had disappeared including the special in-store decoration. It’s like Lily for Target never happened. When I asked one employee about the collection and the special racks et.al, he said, “Honestly, I don’t know anything about it”, another shrugged and pretended not to hear me and when I repeated the question she said, “We didn’t get much and now it’s all gone”. So let’s read between the lines.

This has to go down as one of the most mismanaged launches for Target after Missoni and to say I am sorely disappointed is an understatement. I wish I had spent my Sunday enjoying the beautiful weather or was out brunching with friends – like one of the happy fashionistas in the Lily for Target ads!

Will I be be awake the next time another designer collection launches at Target. No.

Will I go back to the same store to shop it – probably not.

Have I been a Target loyalist? Yes.

Am I happy customer today? Far from it. Really far.

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